SEO Company in Japan for Global Brands Entering the Japanese Market
Japanese Websites That Rank in Japan
From website production to native Japanese SEO and AI search optimization. One team in Tokyo, managed entirely in English.
Website + SEO in one team
Native Japanese SEO writers
Managed in English
3 slots / month
Free Japan SEO Assessment
No sales pressure. We reply in English within 2 business days.
SEO Company in Japan for Global Businesses
About H-LINK Inc.
H-LINK Inc. is a Tokyo-based SEO company that helps overseas businesses win search traffic and inquiries in Japan. We plan and build Japanese websites, create SEO content written by native Japanese writers, and optimize for AI search such as Google AI Overviews and ChatGPT.
Together with our multilingual SEO partner, we support English, Korean and Chinese (Traditional) communication. Your team can brief, review and receive reports in English, while every keyword, page and article is designed for how Japanese users actually search.
Many of our clients succeeded in their home market but found that a translated website brings almost no traffic in Japan. That is why we start from Japanese keyword research and competitor analysis, not from your English copy.
Our SEO Results in the Japanese Market
Entertainment company
Monthly sales JPY 1M
Monthly sales JPY 5M
Sales agency
Monthly inquiries 0
Monthly inquiries 42 Monthly sales JPY 2M
Social media agency
Monthly inquiries 0
Monthly inquiries 7 Won a JPY 1M deal via SEO
Why global brands struggleto get found in Japan
Our translated website gets almost no traffic from Japan
Japanese users search with different words than ours
Japanese agencies can't talk with our HQ in English
Global agencies don't have native Japanese SEO writers
We don't know our real search competitors in Japan
We want to appear in Japanese AI search results
The Problem Is Not Translation. It's Two Gaps.
Gap 1: The Search Gap
Japanese search demand, wording and intent are different from English. Translating your keywords misses what Japanese buyers actually type into Google.
Gap 2: The Communication Gap
Strategy decided in English doesn't reach the Japanese team that executes it. Results come back in Japanese, and your HQ can't judge them.
H-LINK closes both gaps in one project: a native Japanese team that executes SEO and website production, and project management in English.
6 reasons global brands chooseH-LINK for SEO in Japan
01
Japanese keyword research, not keyword translation
We research Japanese search demand from scratch and map it to your products and services. You get a keyword plan based on real search volume in Japan, not a translated list.
01
02
Website production and SEO by one team
Design, coding and SEO are planned together. Your Japanese website is built to rank from day one, so you don't pay twice to fix a site after launch.
02
03
Content written by native Japanese writers
No machine-translated articles. Native Japanese writers create content that reads naturally to Japanese buyers and meets Google's quality standards.
03
04
Managed in English
Kick-off meetings, monthly reports and chat support are available in English with our multilingual SEO partner. Your HQ can see exactly what we did and what changed.
04
05
Ready for AI search in Japanese
We optimize page structure, FAQs and brand mentions so that Google AI Overviews, ChatGPT and other AI tools can find and recommend your brand in Japanese.
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06
Execution, not just advice
We don't stop at a strategy deck. We write, build, implement and improve every month, with clear KPIs tied to inquiries and sales, not just rankings.
06
What makes SEO in Japan different?
01
Three writing systems
Japanese uses kanji, hiragana and katakana. The same product can be searched in several spellings, and each one has different search volume and intent.
02
High expectations for trust
Japanese buyers check company details, pricing, case studies and FAQs carefully before they contact a new foreign vendor. Thin pages lose the shortlist.
03
Different search behavior
Japanese users often search with question-style phrases and compare several sites on mobile. Content must answer those questions directly in natural Japanese.
Our services for Japan market entry
01.
Japanese SEO strategy
Japanese keyword research /
Competitor analysis in Google Japan /
KPI design tied to inquiries and sales /
Content roadmap
02.
Japanese website production & localization
New Japanese website design and development /
Adding a Japanese directory to your global site /
hreflang setup /
Landing page production /
Conversion rate optimization
03.
Technical & on-page SEO
Site structure and internal linking /
Core Web Vitals improvement /
Structured data /
Title and meta description optimization /
Crawl and index optimization
04.
SEO content by native Japanese writers
Article outlines /
Native Japanese writing /
Rewriting existing content /
FAQ and case study pages
05.
AI search optimization (LLMO) & multilingual SEO
Optimization for Google AI Overviews and ChatGPT /
Entity and brand mention strategy /
Korean and Chinese (Traditional) SEO with our partner /
Monthly reporting in English
Translation vs. Localization vs. Japanese SEO
Only Japanese SEO brings search traffic
Translation: replaces your English words with Japanese words. The keywords may not match what people search.
Localization: adapts tone, design and cultural expressions for Japan. Better for users, but still built on your English page structure.
Japanese SEO: designs pages and content from Japanese search demand, then builds and improves them to rank in Google Japan.
We combine all three. Your brand message stays consistent, and your Japanese pages are designed to be found.
How we create Japanese SEO content
Step 1: Japanese keyword research and search intent analysis
Step 2: Article outline based on top-ranking pages in Google Japan
Step 3: Writing by native Japanese writers
Step 4: Internal links, structured data and FAQ optimization
Step 5: Ranking and inquiry tracking, then rewriting
We analyze Japanese search demand, your competitors and your current site. If SEO is not a good investment for your business in Japan, we will tell you honestly.
step03
Contract
Once you are happy with the proposal, we sign a contract. There is no long-term lock-in. *Visible SEO results usually appear after 6 months or more.
step04
Kick-off
We start the project with a kick-off meeting in English.
Is your website ready for Japan?
Check these 5 points
Your Japanese pages target keywords researched in Japanese
Your site ranks for your main product category in Google Japan
Your Japanese content was written or edited by native speakers
Your site shows Japanese company information, pricing and FAQs
You receive monthly SEO reports that your HQ can understand
If you answered "No" to 3 or more, talk to us now. We will show you where to start.
faq
FAQ about SEO in Japan
Can we communicate in English?
Yes. Meetings, reports and chat are available in English with our multilingual SEO partner. Korean and Chinese (Traditional) support is also available.
How long does SEO in Japan take to show results?
It depends on your market and competitors. Some clients see results in 2 to 3 months. In our track record, more than 50% of clients felt results within 6 months, and we aim for stable search traffic in 8 to 12 months.
Do you guarantee rankings?
No. Nobody can guarantee Google rankings. If we find that SEO is unlikely to pay off for your business in Japan, we will tell you honestly during the free assessment.
Is there a minimum contract period?
There is no long-term lock-in. However, SEO usually takes 6 months or more to show visible results, so we recommend planning for at least 6 to 12 months.
We don't have a Japanese website yet. Can you help?
Yes. We can build a new Japanese website, add a Japanese directory to your global site, or start with a single landing page to test the market.
Can we work with you from outside Japan?
Yes. All meetings are held online, so we can support companies anywhere in the world.
Which businesses do you not work with?
We do not work with adult entertainment, gambling, multi-level marketing, suspected fraud, or any business that violates laws or public order in Japan.
We won't promise page one. We'll show you the data.
Start with a free Japan SEO assessment
We don't make promises we can't keep. Before you sign anything, we show you Japanese search demand, your real competitors and a realistic plan with numbers.
We accept 3 free assessments per month. No sales pressure.
3 slots / month
Free Japan SEO Assessment
No sales pressure. We reply in English within 2 business days.
